iMoney

Insights

Research founders actually use

Practical, sourced guides to raising capital and building a company, adapted from Andrew Hayes' books for founders.

Capital raising · 6 min read

What it really costs to raise, rung by rung

Percentages hide how large the bills are. The cost of a typical raise at each rung, in dollars, checked against real fee schedules.

Venture capital · 7 min read

Your VC is raising money too

Fund economics, the power law and the fund clock explain VC behaviour. Plus seven questions to ask before you sign.

Founders · 6 min read

Rich or king? The trade-off every founder faces

More than half of founder-CEOs who raise outside capital are replaced by the third round. How control is lost, and kept.